Cabela’s Names Navico Vendor of the Year in General Outdoor Category

A marine electronics leader honored for innovation and strategic partnership.

One of the world leaders in recreational marine electronics and parent company to the Lowrance, Simrad Yachting and B&G brands — has been named Cabela's® 2014 Vendor of the Year for the General Outdoors Category. Navico was selected from more than 2,000 vendors in this category -- including marine and fishing product manufacturers -- for a variety of specific measures including directly influencing sales, customer-service goals and other contributing factors. Navico was recognized for its collaboration, communication and dedication to the Cabela's organization.

“We are honored to be named Cabela’s Vendor of the Year for the General Outdoors category,” said Leif Ottosson, CEO, Navico. “This recognition enforces that we’re on the right track of delivering industry-leading products, services and customer support. We’re proud of our longstanding and solid relationship with the Cabela’s company and their customers."

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®.

“Cabela’s is pleased to name Navico our Vendor of the Year for the General Outdoors Category,” said Roger Verhulst, Cabela’s senior vice president of merchandising. “Navico shares Cabela’s passion and commitment for providing quality products and outstanding customer service. We look forward to continuing our relationship with their company in the future.”

For more information on Navico, or its entire line of Lowrance, Simrad Yachting and B&G marine electronics, please visit