Our Benchmark respondents rated Mako as a brand they highly respect as well. Part of it comes from excellent design and engineering, and even more comes from pride in workmanship. But Morris always believed the front-door experience of the dealership coupled with customer service at the backdoor would make or break a brand, no matter how well its boats were built. So his team developed the most respected network of dealerships in America. Some are legacy dealers who came to the brand long before the famous chain of Bass Pro Shops Outdoor World megastores existed. While many casual visitors to Bass Pro Shops never see the experience, training or dedication to the Mako service shops nearby, Mako owners respect them, which is reflected in their high marks for brand reputation and value.