Mercury Marine dealers in North America claimed the top 11 positions on Boating Industry magazine’s 2014 Top 100 Dealerships list, and accounted for more than 80 percent of the dealerships on the list.
Mercury dealerships earned 83 of the Top 100 positions on the list, which was published in the November issue of Boating Industry, and 18 of the top 20 positions in the U.S. and Canada. Additionally, seven of the eight dealers that received special “Best in Class” recognition awards were Mercury Marine dealers. Dealerships are chosen and ranked based on customer service, overall business operations, marketing and professionalism.
“The Boating Industry dealership ranking is further evidence that Mercury Marine has the broadest and best dealer network available to boaters,” said Randy Caruana, vice president of sales and marketing at Mercury Marine. “We congratulate our dealers’ success at providing a quality, positive experience with Mercury products.”
Top honors in 2014 went to Gordy’s Lakefront Marine in Fontana, Wisconsin.
Mercury Marine dealerships swept the special “Best in Class” awards, including Best Customer Service to George’s Marine & Sports, Ottawa, Ontario; Best Service Department, Clark Marine, Manchester, Maine; Best Events, Russell Marine, Alexander City, Alabama; Best Industry Advocate, Russo Marine, Medford, Massachusetts; Best Boat Show Strategy, Marine Connection, West Palm Beach, Florida; Best Community Outreach, M&P Mercury Sales, Burnaby, British Columbia; and Best Training & Benefits, The Sail & Ski Center, Austin, Texas.