He starts by passing the end of the line through the eye of the lure twice. This knot works well for mono or braided lines, but he recommends making two wraps through the hook eye with braid to prevent line slippage.
Next, he leaves himself enough line so that he can loop the tag end over his thumb. Then, he wraps 8 to 10 times around the double line, down toward the lure.
With his right hand, he threads the tag end between the double line, just below the last wrap.
The tag end comes back up to the loop created by his thumb in Step 2. He pushes the line through and pulls the tag end tight, then slides and tightens the knot slowly down to the Shimano Waxwing lure. Clip away any extra tag end left over.