D.O.A. lures bear long hours of on-water development, so anglers should know that — out of the package — the company's new Airhead has caught plenty of fish. D.O.A. says the larger-than-normal hook cavity provides a high hookup percentage and creates buoyancy. The holographic eyes are made from the same material as the body, so they flex with the lure. Rigged with a worm hook, Airheads can be fished through all kinds of cover and at any depth. The lures measure 5 inches long and come in 18 colors. A pack of six bodies costs $5.49. Call 877-362-5873 or visit doalures.com.