I’m also aware that, even if you’re not 100 percent against reporting your catch data, your time is limited and that you’re not looking for a lot of extra work. Luckily, we now live in a veritable technological wonderland. Take today’s smart phones, for instance. They record an astounding amount of information that requires little effort on the part of the user. Working from a grant from the Gordon and Betty Moore Foundation, IGFA is currently developing an app for the iPhone that will allow anglers to record their catch and effort data with very little effort on their part. With just a simple click or two, the angler will be able to record what species was caught and whether it was retained or not, while the iPhone automatically collects information such as location, time and date. Don’t worry; exact coordinates to your favorite fishing holes will not be given away. But wait, it gets even better. Working with some hotshot computer programmers at Columbia University, we are also trying to include some visual recognition capabilities to the app so that when the user takes a picture of a fish, the iPhone will deliver a list of likely identifications for the fish in question and automatically enter the species name that you select so that you can get back to fishing faster.