I find several advantages to using rubber shads versus metal jigs. When using the larger sizes, you catch bigger fish, as the small fish simply can’t fit the big lures in their mouths. Also, jigging often results in foul-hooked fish; with shads, almost every fish you catch will be cleanly hooked in the mouth. Finally, when fish bite a metal jig, they immediately realize it’s not real. When they grab a rubber shad, most remain interested for surprisingly long distances before finally eating the bait.