Try not to stop reeling after a miss. The sudden halt can turn fish off the chase almost immediately. Conversely, don't get so excited that you rip the lure away from them.
Fish the plug right to the boat. Fish often follow a bait, especially after missing it a couple of times during the retrieve.
If you see a fish strike your topwater, set the hook only when you feel the weight of the fish tight to your line. Setting the lure too early often pulls the bait from the fish, even with treble hooks.
When you come tight to the fish, give it one or two quick sets. Don't swing for the fences or do 30 hook-sets.
Use a slightly heavier leader when popping, compared to jig or subsurface baits. Popping imparts increased stress on the leader system; heavy mono is ideally suited for this type of fishing.