What is a jerkbait (also known as a twitchbait)? That’s not a term you’ll find at dictionary.com. In fact, I’m not sure there is any standard definition. But here’s mine: Any lure that an angler retrieves with repeated jerks and pauses is a de facto jerkbait.
Some lures work better for this purpose than others. Which those might be, as well as the fine points of wickedly effective twitch-and-pause retrieves and what makes such retrieves so productive, is all part of the focus of this feature.
For the sake of full disclosure, I’ll say up front that I love this kind of fishing. It keeps me on edge: With every stop or start of a lure, I’m watching for that smashing strike, and I genuinely believe that not much gets a predator fired up like the sudden flash of a hard-twitched crankbait (and while soft jerkbaits abound, in this feature, we’re focusing on crankbaits — hard lures).
As you read through this gallery all about “the wicked twitch,” you’ll benefit from the insight of experts around the world, long practiced in the art of twitch-baiting. When you’ve finished, be sure to see our gallery of 15 Top Twitchbait Lures also.

FOOLING SNOOK IN CLEAR WATER

MAKE YOUR LURE FLASH, JINK, SHIMMY AND DANCE

WHY TWITCHING IS SO EFFECTIVE

ERRATIC RETRIEVES SIGNAL AN EASY MEAL

TRIGGERED: RESPONSE ATTACK

WHICH LURES TO TWITCH?

DEPTH CONTROL

JERK-AND-PAUSE SUCCESS WITH ANY LURE

TWITCHING AROUND STRUCTURE

INTERESTING THE DISINTERESTED

THE SLOW TWITCH

TAKING UP THE SLACK

TIMES TO TWITCH HARD, TWITCH FAST

HOOK SWAP

TOP TWITCH

TAILOR YOUR TWITCH TO YOUR TARGET
