Jim Ross modifies his retrieve according to season and water temperatures in the same way most pros seem to — i.e., the warmer the water, the faster and harder the J&P, and vice versa. Tournament-winning pro Bernie Schultz, based in Florida, echoes that: "The warmer the water, the more action and pauses." Of course, the opposite is also true, Schultz says, noting that in the Southeast, cold snaps can kill or impair smaller fish, and during such times, predators may see a slowly twitched crankbait as easy pickin's. On the other hand, beware of pauses too long if the fish are fairly active. "That might give fish time to decide the offering just doesn't look right," advises fisheries biologist Ray Waldner.