Of course, most fishing tackle is “the best” in one way or some others. But claims regarding physical properties are generally verifiable, with varying degrees of effort. Even an assertion such as “the sharpest hooks” can be checked against at least blatant fraud by simply running a hook point along a thumb. Many lines claim to be “the strongest,” which should refer to the greatest tensile strength per diameter, and line strengths can be checked with a good hand scale. “An extra-fast retrieve ratio” on a reel package can certainly be assessed by the consumer both in terms of turns of the spool and inches of line retrieved per crank of the handle.