Sure, you can see how your lure wiggles if you move it around next to the boat. But what about what a fish sees? After all, that's what really counts. To find out, Sport Fishing sent 48 popular lures of many types to photographer Jason Arnold with this assignment: Take them out on your boat and find a way to film them underwater while retrieving them. While that proved to be quite a challenge, he accomplished that mission, as these 15-second clips show.