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Edible Six Pack Rings Produced to Protect Marine Life

Florida craft beer company partners with New York ad agency for project

May 20, 2016
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edible six pack rings, beer cans
A ​New York-based ad agency and a Florida craft beer company have created edible six pack rings for beer cans to help protect marine life. Courtesy We Believers and Saltwater Brewery

Two companies — We Believers, ​New York-based ad agency, and Florida craft beer brand Saltwater Brewery — have designed and manufactured edible six pack rings for beer cans. The purpose is to be more environmentally safe for marine wildlife.

According to the group’s project summary released to sportfishingmag.com, the rings are 100 percent biodegradable, made with byproducts of the beer making process such as barley or wheat. This could solve an environmental problem. The project summary also cited GreenPeace, which states that 80 percent of sea turtles and 70 percent of seabirds are ingesting plastic from non-edible six pack rings currently used for beer cans and the cans clog the animals’ digestive systems.

edible six pack rings, beer cans
A ​New York-based ad agency and a Florida craft beer company have created edible six pack rings for beer cans to help protect marine life. Courtesy We Believers and Saltwater Brewery

The group produced their first batch of the edible six pack rings, and the project summary said it was as resistant and efficient as the current plastic six-pack ring option. The summary also said that if craft brewers and big beer companies use this new option, the manufacturing costs will be competitive compared to the current plastic solution.

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edible six pack rings, beer cans
A ​New York-based ad agency and a Florida craft beer company have created edible six pack rings for beer cans to help prevent the death of marine life Courtesy We Believers and Saltwater Brewery
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