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May 02, 2006

Yamaha Launches Repower Promotion

Yamaha Marine Group today announced a promotion offering current used boat owners as much as $6,635* in benefits on eligible repowers.

KENNESAW, Ga., May 1, 2006 - Yamaha Marine Group today announced a promotion offering current used boat owners as much as $6,635* in benefits on eligible repowers.
 
"This is an opportunity for the owner of an older boat to enjoy the benefits of a new-technology Yamaha outboard" said Dale Barnes, Yamaha Division Manager, Marketing. "It's also a way for boaters to enjoy the benefits of Yamaha's Command Link?, which is designed to work in concert with the Yamaha outboard."

Called "Repower with Yamaha and Take Command," the promotion, which applies to eligible outboards purchased between May 1, 2006 and June 30, 2006,  is unusual in that it provides one of  two options the customer can specify to receive benefits. Option one includes a Yamaha Command Link Starter Kit and a credit to dealer towards eligible rigging/labor costs. Option two is exclusively a credit to dealer towards eligible rigging/labor costs.

Command Link is Yamaha's marine information management system and can consist of a variety of components, such as gauges linked together through a Local Area Network (LAN). The makeup of the Command Link Starter Kit varies depending upon the type of outboard installation. Yamaha's internal surveys show that customers are more satisfied with their boat when it is equipped with Command Link and other Yamaha rigging components.
 
"The promotion gives our dealers and their customers a lot of choices," said Barnes. "If the customer is repowering a used boat already equipped with Command Link with an eligible outboard motor, the dealer can apply the credit towards labor for the installation of the eligible outboard."
 
Promotion benefits offered to the customer are as follows for option one: triple outboard installations, up to approximately $6,635; twin outboard installations, up to approximately $3,593; single outboard installations, up to approximately $1,393. In each case, these approximate values include the retail value of the Command Link Starter Kit.  Options for eligible models vary based on horsepower and model year of production.

There are specific eligibility requirements that must be met to take advantage of the promotion, and those requirements are outlined in a package sent to Yamaha full-line dealers. (For example, the benefit for option one does not apply to Yamaha Outboards built before April 5, 2005. Option two choices are exclusively based on a credit towards rigging/labor costs and are available only for eligible models manufactured in model year 2004, 2005 or after April 5, 2005 in which Command Link is not installed with the purchase, either due to engine incompatibility or customer preference. In addition, outboards are only eligible for the promotion if they are sold to a customer that is repowering a used boat they already own. Eligible outboard models must have been delivered and invoiced to the dealer by Yamaha.) Additional terms, conditions and procedures apply.

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,200 dealers and OEM partners with marketing, training and parts for Yamaha's full line of products and accessories and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard engine maker to have earned the marine industry's C.S.I. Customer Satisfaction Index award every year since its inception. For more information, call (800) 88-YAMAHA or visit <http://www.yamahaoutboards.com>.