WATSONVILLE, Calif. (February 28, 2006) - West Marine, Inc., the country's favorite retailer of boating supplies and accessories, today announced the arrival of its New Boat Owner Program available to recent purchasers of new or used boats.
The program launches in West Marine stores nationwide on March 1, 2006 and is designed to help customers outfit their boats with new products or replace existing equipment. With proof of purchase, boat owners who have purchased a new or used boat will receive 10 percent off all boating products and 5 percent off electronic purchases for 30 days. Members of the New Boat Owners Program will also receive a free membership in West Marine's West Advantage Rewards Program where customers earn one point for every dollar spent, receiving a $10 dollar gift certificate for every $300 spent.
"We're excited to reward all recent boat owners with the chance to save money while providing them with the best boating supplies and equipment,"
said Peter Harris, chief executive officer, West Marine. "Our customer's satisfaction is our top priority and because of this we are thrilled to introduce the New Boat Owners Program at all West Marine stores."
West Marine will also provide its customers with a free "Welcome Aboard" gift and a checklist to use when outfitting vessels in accordance with state and federal laws. West Marine store associates will be on hand to assist customers when registering and to help answer any questions about the program or about West Marine's boating products and equipment.
About West Marine
West Marine, the country's favorite retailer of boating supplies and accessories, has more than 400 West Marine stores in 38 states, Puerto Rico and Canada. The Company's catalog and Internet channels offer customers approximately 50,000 products - far more than any competitor - and the convenience of exchanging catalog and Internet purchases at its retail stores. The Company's Port Supply division is the country's largest wholesale distributor of marine equipment serving boat manufacturers, marine services, commercial vessel operators and government agencies. For more information on West Marine's products and store locations, or to start shopping, visit westmarine.com or call 1-800-BOATING (1-800-262-8464).