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September 03, 2009

Raymarine and Boston Whaler form partnership

Marine electronics leader becomes exclusive supplier for the unsinkable legend

Raymarine, Inc., a world leader in marine electronics, and Boston Whaler, the legendary manufacturer of unsinkable family fishing boats, today announced that Raymarine has been named the exclusive marine electronics supplier to Boston Whaler. Raymarine products are now factory-installed options on 18 of Boston Whaler's 2010 models, offering boaters the perfect pairing of performance and durability. 

The two companies worked hand-in-hand to select the best combination of Raymarine multifunction displays, HD Digital radar, HD Digital fishfinders, autopilots and VHF radios that meet Boston Whaler's rigorous standards for total quality, absolute safety, outstanding performance and trouble-free operation. These products include Raymarine's:

  • New C-Series Widescreen Multifunction Displays
  • New A-Series Chartplotters and Fishfinders
  • HD Digital Radar
  • DSM300 HD Digital Sounder Modules
  • ST70 Autopilot with the X-10 or X-30 course computer
  • Ray49, Ray55 and Ray218 VHF Radios
  • SR100 Sirius Satellite Weather Receiver

"Raymarine mirrors our long history of designing state-of-the-art, yet low-maintenance products, making this a valuable partnership for everyone, especially our loyal customers," said John Ward, President, Boston Whaler. "With a fully-networked electronics suite from Raymarine, our customers will experience even more enjoyment and peace of mind on the water."

The first model to feature Raymarine electronics is the all new 370 Outrage, the largest Boston Whaler to date, which combines the finest in fishing and comfort features in a spacious layout.  This ultimate fishing machine is outfitted with two Raymarine C140W displays, the DSM300, HD Digital radar and the ST70 X-30 autopilot.  The ergonomically correct center helm layout provides easy access to the electronics suite and includes a fold-down helm standing platform and electrically adjustable captain's seat for maximum comfort and control.

"Raymarine is honored to join the Boston Whaler family and be part of some of the most respected and well-built boats on the market," said Dave Bimschleger, President of Raymarine, Inc. "Like Boston Whaler, we're committed to engineering products that are durable and easy-to-use, multiplying the quality and reliability boaters have come to associate with both companies."
For more information about Boston Whaler's 2010 line featuring Raymarine electronics, please visit: www.whaler.com

About Raymarine
Raymarine, a world leader in marine electronics, develops and manufactures the most comprehensive range of electronic equipment for the recreational boating and light commercial marine markets. Designed for high performance and ease of use, the award-winning products are available through a global network of dealers and distributors. The Raymarine product lines include radar, navigation aids, instruments, fishfinders, communications, software and systems. Raymarine plc is listed on the London Stock Exchange. For more information about Raymarine in the USA call 1-603-881-5200 or visit
www.raymarine.com.

About Boston Whaler
Founded in 1958 and headquartered in Edgewater, Fla., Boston Whaler is a business unit of Brunswick Corporation. Whaler is the leading manufacturer of unsinkable family fishing boats 11 to 37 feet. For more information on The Unsinkable LegendTM, please visit
www.whaler.com.