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May 23, 2013

Popular Electronics-Case Brands Combine in Buyout

OtterBox acquires LifeProof, maker of waterproof smartphone and tablet protectors

Global electronics-accessories manufacturer OtterBox announced Wednesday that it has purchased TreeFrog Developments Inc., doing business as LifeProof. LifeProof, a brand that became explosively popular in the last two years within the marine industry, started in 2009 in San Diego.

“The joining of OtterBox and LifeProof is a way to combine two great brands and provide customers with even more great products, services and choices for smartphone accessories,” OtterBox CEO Brian Thomas said in a press release.

LifeProof also sells a waterproof iPad case — important to boating anglers who want to take advantage of the many Bluetooth capabilities of today’s chart plotter/fish finders.

OtterBox says LifeProof’s 250 employees will join OtterBox and remain in San Diego for the foreseeable future. For more information, visit otterbox.com; also, check out the other major waterproof cases available to anglers in Sport Fishing’s May Gear Guide column (pages 26-29), republished digitally here.