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August 03, 2007

NOAA develops seafood consumer guide

NOAA develops seafood consumer guide
By Noaa

Seafood consumers in the U.S., increasingly concerned about the sustainability and quality of seafood, can now turn to a NOAA Fisheries Service Web site, FishWatch, for the latest information.

The Web site - www.fishwatch.noaa.gov - has information on more than 30 of the most popular seafood species, with more species to be added in the near future. NOAA Fisheries Service is inviting the public to visit the site and tell us what they think of FishWatch through the Comments section on the Web site within the next 60 days.

"Consumers are increasingly concerned about the safety, quality, and sustainability of the seafood they eat," said Dr. Bill Hogarth, NOAA Fisheries Service director. "This guide brings accurate fish information available to your seafood market, and it allows consumers to make informed decisions about purchasing seafood."

FishWatch provides seafood consumers with timely information about seafood, such as red snapper. The Web site includes details on population strength and status, as well as consumer information such as on fat content and vitamins. FishWatch also provides economic information, such as where seafood comes from and how much money it brings to the economy.

The President's Ocean Commission charged NOAA Fisheries Service with informing the public about the status of the living marine resources managed by the agency, and FishWatch is an outgrowth of that initiative.

Hogarth plans to unveil the FishWatch guide at the fourth annual Great American Seafood Cook-off in New Orleans, La., on August 4, 2007. NOAA co-sponsors the cook-off to celebrate the wide variety, high quality and sustainability of domestically harvested seafood.