Duck Key, Fla. - June 1, 2010 - Hawks Cay Resort in the Florida Keys today announced its continued appreciation of military, fire rescue, police and medical personnel with its Second Annual Heroes Welcome, a 100-day celebration. From August 23 through November 30, these honored guests receive room rates starting from $99 and special discounts on dolphin programs, all water sports and spa treatments.
"The sacrifice made by the American hero is beyond compensation," said Sheldon Suga, Hawks Cay Resort managing director. "Last year's inaugural Heroes Welcome was extremely well received, so we've made it an annual tradition."
The Heroes Welcome is highlighted every Saturday at sunset when a "heroes in action" slideshow complemented by music is played for guests gathered around the pool. The heartfelt ceremony is concluded with the lighting of the fire pit to pay tribute to both active and deceased American heroes. Live music around the fire pit follows the ceremony.
"The sunset tribute is both a moving and festive experience. We've seen nights where there wasn't a dry eye in the crowd and later everyone is dancing and singing along to their favorite Keys classics," Suga added.
Hawks Cay Resort and Firehouse Subs, a fast-casual restaurant with 390 locations, have joined forces for this year's Heroes Welcome. The Florida Keys resort will donate a portion of proceeds to Firehouse Subs' primary charity, Firehouse Subs Public Safety Foundation as part of the partnership.
All resort guests can receive a special $119 per night rate by making a donation of $1 or more to the Firehouse Subs Public Safety Foundation and can enter to win a Hawks Cay Resort three night vacation. For Heroes Welcome reservations, visit www.HawksCayHeroes.com and click on the special incentive package on the homepage or call 1-888-313-5749.
Hawks Cay Resort on Duck Key in the Florida Keys is the premier destination in all of the Florida Keys for outdoor fun. Alongside the emerald water of the Atlantic Ocean, guests enjoy offshore, flats and backcountry fishing, a full-service marina, Dolphin Connection program, Calm Waters Spa, kiteboarding program, kid and teen clubs, diving, five signature restaurants, five swimming pools and more. All 177 guest rooms and 100-plus two-, three- and four bedroom villas were recently renovated during a $35 million resort enhancement. Hawks Cay Resort is the title sponsor for the Saltwater Experience cable fishing show and hosts several amateur and professional fishing tournaments including the Sailfish Open. Hawks Cay Resort is a member of Preferred Hotels & Resorts.









