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March 17, 2006

Brunswick's SmartCraft Networked Program Receives Award

"Excellence in Technology" from the American Boat Builders and Repairers Association (ABBRA)

OSHKOSH, Wis. - - MotoTron, provider of production-embedded engine control and integrated systems, announced that the Brunswick SmartCraft Networked integration program received the "Excellence in Technology" award this morning from the ABBRA. The awards were presented at the 2006 International Marina and Boatyard Conference held by the Association of Marina Industries (AMI) and the ABBRA in Orlando, Fla..

According to Andrew Saunders of ABBRA, "The ABBRA award committee recognized the SmartCraft Networked program as a demonstration of MotoTron's leadership in a technology of sweeping impact that directly benefits the boat owner in terms of vessel operation, reliability and maintenance. It is a technology that will encourage our boat customers to continue to choose boating as their recreation of choice."

In 1999, SmartCraft was released by Mercury Marine as an engine-to-helm data communications system. In 2004, Mercury and MotoTron expanded SmartCraft and initiated the SmartCraft Networked program to further develop SmartCraft and include many more devices throughout the vessel.

"What makes SmartCraft unique", says Phil Gaynor, founder and manager of the SmartCraft Networked system, "is that we use very deliberate methods to manage not only the information that is shared between products, but also the methods that are used to design, validate, connect, trouble-shoot and support the entire network of products." Gaynor adds: "Our goal throughout Brunswick is to improve the boating experience, and grow boating. SmartCraft is our method of managing the technologies of many different systems so we can achieve that goal."

MotoTron has established SmartCraft partnerships with 14 companies including:
Actia Corporation - Dash instrumentation Airmar Technologies - Environmental sensors Beede Instruments - Dash instrumentation DNA group - Multiplex switching systems Dometic Corp. - Air Conditioning and heating systems Faria Instruments - Dash instrumentations FW Murphy - Dash instrumentation IDS - Integrated dealer diagnostic systems Kohler Corporation - Power Generators Medallion Instruments - Dash instrumentation Navman - Helm Electronics NorthStar - Helm Electronics Onan Corporation - Power Generators Xantrex Corporation - Inverters and battery chargers

To learn more about the comprehensive SmartCraft Networked program, please visit

About MotoTron
Based in Oshkosh, Wis., MotoTron, a business unit of Brunswick, provides turn-key electronic controls and electronic hardware, integration software and tools to enable companies to quickly develop production-embedded control systems for the automotive, marine, industrial, on and off-highway, power generation, and aviation industries.