Daiwa T-Wing System: A revolutionary new levelwind system for baitcasting reels that minimizes casting friction. Magforce 3D: One of the easiest to use and most effective magnetic backlash controls ever. MagSeal on new Certate and Saltiga spinning reels. Magnetic oil, controlled by a magnetic field to form a low-friction seal. Air Rotor: Lightweight rotor design gives enhanced sensitivity to top-end spinning reels. Zaion: Daiwa's lightweight, corrosion-proof body material for spinning and baitcasting reels. Read more »
Penn Coming October 2011 - The Fathom Star Drag knows a thing or two about power. A full metal body and sideplates provide legendary PENN® durability. Castabilty is in its DNA with a revolutionary Live Spindle Design that virtually eliminates friction. The result is a free floating spool and smooth retrieves. Versa-Drag™ with HT-100 washers creates smooth drag under heavy loads. Read more »
ProSpec With the help of professional saltwater captains and guides, Berkley® created ProSpec™, a premium co-polymer monofilament created to be sensitive with excellent knot and impact strength for use in big water. The high strength per diameter line is ultra-smooth and allows baits to run deeper and more naturally, adding to angler confidence and control. Read more »
Seaguar Seaguar, the world's #1 fluorocarbon brand, introduces two new premium fishing lines. Kanzen – Japanese for "Infinity" – is a high performance braid made from advanced ultra-thin microfiber strands in a high-density weave. Senshi – which means "Warrior" in Japanese – is a premium monofilament that features extraordinary knot and tensile strength so you get solid hook-sets and can tackle heavy cover with confidence. Read more »
Yo-Zuri The new Yo-Zuri Crystal 3D Shrimp is a realistic looking hard bodied lure featuring an internationally patented 3D Prism Finish. This lure produces a brilliant shine that reflects like facets of a diamond, flashing in all directions, attracting fish from far distances. There are color schemes available, including Ultra Violet and glow-in-the-dark patterns, for any water condition. The lifelike rubber legs, pulsating feathered tail, and slow falling action completes the look of a real swimming shrimp. Two sizes and 7 color patterns are available to choose from. Read more »