ShipGrips says the soft, dimpled outer surface improves grip on wet and dry surfaces and does not show dirt.
The lures appear to change color in the light.
The 4 1/2-inch Angler weighs 9 ounces and features stainless-steel locking attachments and a textured-grip handle.
The double-curve design means paddlers don't have to extend their arms as much.
Both jigs come in eight weights, from 3/4 ounce to 10 1/2 ounces
All come in plastic sheaths and feature a lifetime warranty
The teasers come in two lengths and two hook sizes
The tool features an internal calibrated spring and lever/trigger for one-handed operation
Kroks come in a nickel-black finish and employ double-welded rings.
The Brier Patch, which features a 7-inch head and a 9-inch skirt
Big Game fluoro comes in pound-tests from 10 to 400.
These are two larger models to join the original DH3000 spinner.
The anodized aluminum frame also folds forward to pass under fixed bridges or to facilitate boat storage.
The line features moderate suppleness, extreme sensitivity, superior knot strength and abrasion resistance.
Always a hands-on designer, Nichols worked on his BFL (Big Fish Lure) for more than a decade.