From the original creator of Van Staal reels comes the Zeebaas ZX series spinning reels. (Zeebaas means "ocean boss" in Dutch.)
As more anglers explore our ocean's depths by deep dropping for fishes that live in the dark, more powerful electric reels follow.
A steady stream of phone calls asking Yo-Zuri America, Inc., to develop a glow-bait for night fishing prompted the company to introduce the luminescent Mag Minnow.
Cape Lookout Lures says its A-Bomb Chugger gets that name from the shape of the lure's head - it looks like a mushroom cloud - and by the enormous amount of smoke it creates in the water.
Seaguar calls its new Premier and Premier Big Game leader 100-percent fluorocarbon and 20 percent stronger than previous leader materials with the same diameter.
Shimano expands its popular Tyrnos trolling-reel series with two new two-speed models - the 20II and 30II - offering a 5.0:1 top speed and a 2.0:1 low gear.
The action and flash of a small mullet can tease in just about any inshore fish from a snook to a redfish or trout.
In addition to its new line of fly rods, Temple Fork Outfitters has introduced a line of Travel Rods - multipiece spin and casting rods with actions designed by legendary angler Lefty Kreh.
Mustad has introduced a new line of Classic Series Circle Hooks designed for big-game fishing with live and dead natural bait.
Ande, a producer of top monofilament products for 50 years, has introduced Ande Braid, a braided line made in America with Spectra fiber.
Abu Garcia listened to its customers and redesigned the Ambassadeur C3 series of reels to cast farther, retrieve more smoothly and endure more abuse...
Demon Jigs & Deep Water Lures now offers anglers a comprehensive range of extra-strong assist hooks for saltwater jigs...
Bucktail jigs probably go back to dugout-canoe days, but Profishco has added glide, shine and glow to this already-trusted design with its Fishskin Jigs...
Montauk captain Jimmy George spills his striped-bass secrets with the introduction of his Secret Spoons...
For anglers looking to try kayak fishing or who want a lightweight, low-cost alternative or second boat, West Marine offers the Skedaddle Inflatable Kayak.