A steady stream of phone calls asking Yo-Zuri America, Inc., to develop a glow-bait for night fishing prompted the company to introduce the luminescent Mag Minnow. Yo-Zuri chose the Mag Minnow series because of its 3x VMC hooks, heavy-duty body, wire-through construction and patented magnetic tungsten weight-transfer system. Those attributes allow anglers to cast the bait far and land big fish. The glowing minnow comes in two sizes - 41¼8 inches long and 5¼8 ounce and a 5-inch bait weighing 1 ounce. Retail price is $14.95. Call 888-336-9775 or visit www.yo-zuri.com.