Spike-It Outdoors began creating dyes and attractants for fishing lures in 1993. But in recent years, the Georgia company has expanded its product line to include soft plastics for fresh and salt water. This year, Spike-It introduces its Holographic Lures in seven inshore and offshore saltwater styles. Flashy, iridescent grubs come in 3-, 4-, and 5-inch sizes and nine colors. Spike-It also produces a 4-inch boottail minnow in 21 colors and a 5-inch jerkbait in 17 colors. Topping the line are the 7- and 9-inch holographic ballyhoo, which come in four colors. Costs range from $3.85 for six- to 12-count bags of the smaller plastics to $13 for a pack of three 9-inch 'hoos, or $61.87 for 20. Call 912-842-2653 or visit www.ispikeit.com.