Perennial angler favorite Penn International Big Game Series reels now come personalized per any fisherman or vessel. Anglers may choose any of seven custom colors - tournament pink, American blue, American red, solid black, gun smoke, International silver and, of course, International gold - or request several colors per reel. Each of the reels' four parts, including the side plates, frame, drag-lever knob and spool, may be anodized different colors. Penn also will engrave a reel's side plate with one of four popular game fish, an American flag, a boat name or other text. Customizable reels include the International two-speeds, International single-speeds and VSX series reels. To order customized reels, anglers must contact a Penn Custom Shop retailer listed at www.penncustomshop.com. The price for color or engraving is $100 or $150 for both - above the retail price of the reel.