Cape Fear Rod Company introduces the extra-fast-action, heavy-power Advance Tech 189, positioned at the top end of the Advance Tech line of rods. The ADV189 comes in spin or casting models to handle 17- to 40-pound line and boasts exceptional strength with sensitivity. Capable of throwing 6-ounce lures and baits, the ADV189 can also work a 2-ounce bucktail. The rods come with 4-inch foregrips and 11-inch butt sections, both made of cork, and Fuji guides and reel seats. Cape Fear combines internal I-beam construction and unidirectional fiber alignment to create its trademarked Hextek technology, which the company says increases the power-to-weight ratio. Retail cost is $299.95. Call 910-350-0494, or visit www.capefearrodcompany.com.