Columbia has taken its impressive Blood 'N Guts Superlight technology - released in a men's long-sleeve technical shirt last spring - and employed it in a women's version. The advanced stain- and scent-repellent fabric means women can fish all day and keep mess to a minimum. The Omni-Shade material also provides UV protection. The mesh-lined back enhances airflow, and side panels improve fit. The shirt ($65) comes in white cap/navy (pictured), campfire/sage, leaf green/fossil and white, and in sizes XS to XL. Call 800-622-6953, or visit www.columbia.com.